Thumbtack Partners with OpenAI to Power Home Services in ChatGPT

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SAN FRANCISCO--(BUSINESS WIRE)--Oct 6, 2025--

Today, Thumbtack announced that it will be developing a new app in ChatGPT. Built with OpenAI’s new Apps SDK, ChatGPT users with Free, Pro, and Plus accounts will soon be able to seamlessly ask home questions and discover, connect with, and hire skilled professionals from Thumbtack’s trusted marketplace — all without leaving the ChatGPT experience.

With the Thumbtack app in ChatGPT, U.S.-based users will be able to ask questions about home maintenance, repairs, or improvements, ChatGPT will be able to proactively leverage Thumbtack’s existing APIs to recommend the right professionals. This integration will bring Thumbtack’s 300,000-strong community of service providers — plumbers, electricians, landscapers, cleaners, and more — directly into the flow of natural conversation.

“By providing access to Thumbtack directly in ChatGPT, we will meet homeowners where they already seek advice and turn conversations into action,” said Michael Kim, VP of Business Development & Commercial Programs at Thumbtack. “This partnership represents a major step forward in bringing AI-powered convenience to everyday life, and helping even more homeowners get projects done.”

The partnership builds on a successful research preview with OpenAI’s autonomous agent, Operator, which performed tasks like finding and contacting professionals on behalf of ChatGPT Pro and Plus users. With this next phase, OpenAI is embedding Thumbtack’s Partner Platform directly into ChatGPT, marking a deeper integration of services into conversational AI.

"By pairing OpenAI’s models with the platforms and services users rely on, the ChatGPT experience is becoming more natural and powerful," said Olivier Godement, head of product platform at OpenAI. "With Thumbtack, Apps in ChatGPT will meet users where they already are and make AI even more useful."

Thumbtack’s technology goes beyond simple listings: it provides personalized project recommendations based on the unique attributes of a home, its location, and the homeowner’s goals. Its e-commerce engine then enables hiring of local professionals, streamlining everything from small repairs and routine upkeep to major renovations.

When the Thumbtack app launches in ChatGPT later this year, users will need to follow its usage policies in compliance with the law. To learn more visit: https://openai.com/index/introducing-apps-in-chatgpt/

About Thumbtack

We’re Thumbtack, a technology company helping millions of people confidently care for and improve their homes. Our homeowners get personalized guidance on what to do and when to do it as well as who to hire from our growing community of 300,000 local service businesses. Every day in every county of the U.S., people turn to Thumbtack to complete small fixes, routine maintenance, and major improvements. With over 13 million 5-star projects and counting, we empower homeowners to take control and local businesses to grow. Accomplish more with Thumbtack.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251006760229/en/

CONTACT: Laura Arrubla Toro

[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: INTERNET TECHNOLOGY APPS/APPLICATIONS ARTIFICIAL INTELLIGENCE SOFTWARE

SOURCE: Thumbtack

Copyright Business Wire 2025.

PUB: 10/06/2025 03:11 PM/DISC: 10/06/2025 03:10 PM

http://www.businesswire.com/news/home/20251006760229/en