Reputation Unveils New AI Powered Products and Features for Next-Level Brand Intelligence

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SAN RAMON, Calif.--(BUSINESS WIRE)--Sep 8, 2025--

Reputation, the global leader in reputation performance management, today announced the launch of several new products and features made possible by its rebuilt-for-AI platform and unified intelligence hub. In a market where consumers feel processed rather than heard and AI search engines can pick up their voices across a vast digital landscape, it is imperative that businesses have access to the reputation intelligence they need to act fast. Reputation’s newest products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—tackle critical market challenges and give businesses the insights they need to make strategic decisions quickly and confidently.

“Every customer voice holds valuable insight," said Reputation CEO Joe Burton. “The products we are launching today are made possible by our built for AI platform. By fundamentally rebuilding our platform with AI at the center, we are empowering businesses to truly hear and understand their consumers like never before. This enables more intelligent, human-centric responses and ultimately, fosters the kind of experiences that turn satisfied customers into loyal advocates and drive sustained success.”

Competitive Insights: Smarter Market Intelligence at Scale

Competitive Insights has been completely reimagined as part of the built-for-AI strategy. At its core is an industry-specific tenant, designed and tailored for Reputation’s primary industries to deliver real-time, contextual intelligence within existing workflows. It goes beyond benchmarking to highlight where competitors are outperforming and improvements that are needed. It brings together location, brand, and industry intelligence to help businesses:

• Identify competitor strengths and weaknesses
• Compare performance across locations and brands
• Track changes in customer expectations and sentiment
• Spot new opportunities for growth
• Use feedback trends to inform operational and product improvements

These insights can be rolled up into clear reports for executives and boards, linking competitive dynamics to strategy, resourcing, product development, and market share growth. Available today for hospitals and urgent care facilities, automotive dealers, dealer groups, and OEMs, and launching soon for other industries including real estate, food & beverage, and senior housing.

Voice of Brand: Ensuring Public Perception Reflects Your Brand

Voice of Brand allows businesses to maintain a consistent and authentic brand narrative across public facing consumer touch points. It provides the ability for brands to build into the platform their unique brand tone of voice, instantly score their content for brand alignment, and build in automated governance to protect their brand from risky or inappropriate language before it’s published.

It offers AI-powered guidance to write compliant, on-brand content in a fraction of the time, ensuring every message reflects your values, tone, and priorities. Dashboards show how well content aligns with brand standards, helping teams stay consistent, identify areas for improvement, and strengthen accountability over time.

AI Reputation Manager: Optimizing for AI Search Engines

Launched in spring of 2025, AI Reputation Manager gives organizations a clear, proactive view of how their brand shows up in today’s AI-driven search platforms including Google AI Overviews, ChatGPT, and Perplexity. By allowing teams to monitor specific queries across multiple engines in real time, we can surface specific details on where these AI engines are pulling their data, detect negative sentiment, misinformation, or shifts in perception so brands can take action quickly before they become issues.

In response to the growing use of AI for local search, the fall release of Reputation’s AI Reputation Manager will introduce new capabilities to help businesses monitor location listings across generative platforms. This will allow brands to ensure their name, address, phone number, and other key details are accurate and consistent, preventing missed customer opportunities and maintaining brand trust.

AI Reputation Manager equips businesses to actively manage how they’re represented in an era of AI-driven search and digital discovery.

Reputation ® IQ: Our New Conversational AI Engine coming this fall

Reputation ® IQ uses generative AI to instantly turn customer feedback into clear, data-driven answers. This allows users to ask complex business questions in plain English and get an answer in seconds, transforming a company's relationship with its data from a manual, digging process into a simple conversation. The platform goes beyond simple keyword searching, synthesizing millions of comments to uncover themes, root causes, and hidden patterns. Reputation ® IQ’s intuitive interface empowers the entire team to self-serve insights, enabling smarter, faster decisions that help improve the customer experience.

With these innovations, Reputation is redefining how organizations build trust and growth in the age of AI. By turning feedback into intelligence, the platform equips businesses to compete more effectively, make more informed decisions at speed, and thrive in a new landscape shaped by algorithms, sentiment, and real-time discovery.

Learn more about our new approach to Reputation Management here.

About Reputation

Reputation, ranked as one of America’s Most Admired Midsize Workplaces by Newsweek, is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.

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SOURCE: Reputation

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PUB: 09/08/2025 09:00 AM/DISC: 09/08/2025 08:59 AM

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