Mobvista Reports Strong 2025 Interim Results, Driven by Mintegral's AI-Powered Smart Bidding

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SINGAPORE--(BUSINESS WIRE)--Aug 29, 2025--

Mobvista (1860.HK), a leading technology platform for global mobile developers, today announced its interim results for the six months ended June 30, 2025. The company delivered a period of robust growth and profitability, with its core programmatic ad platform, Mintegral, at the center of its success.

Mobvista recorded $938 million in revenue, representing a 47% year-over-year increase. Adjusted EBITDA reached $88.7 million, a significant 41% jump from the previous year. The results underscore the group's efficient operational strategy and growing economies of scale.

The company's core platform, Mintegral, played a key role in driving this performance, with its AI-driven smart bidding system leading the way. During the period, Mintegral's revenue grew by 48.6% to $897 million. The smart bidding product contributed over 80% of Mintegral's total revenue, powering the platform's overall growth.

Mintegral also introduced new Hybrid ROAS and IAP ROAS optimization strategies to help advertisers achieve a stronger return on their ad spend.

Mintegral's gaming category was a standout performer, with revenue increasing by 51.7% to $662 million. Gaming now accounts for 74% of Mintegral's total revenue, with mid-core to hardcore games and hybrid monetization products being the primary growth drivers. Beyond gaming, the company continues to actively expand its client base into other key verticals, such as e-commerce and tools, which account for 26% of Mintegral's revenue.

The report also highlights Mintegral's solid global footprint, serving clients from approximately 130 countries and regions and covering traffic in over 250 regions. With more than 99% of its devices located overseas, the company's strong international foundation is firmly established.

About Mobvista

Mobvista is a leading mobile technology company providing a complete suite of advertising and analytics tools for app developers and marketers seeking global growth. With our range of tailored solutions, such as user acquisition, monetization, analytics, creative automation, and cross-channel media buying, Mobvista enables developers to maximize their potential.

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KEYWORD: SINGAPORE SOUTHEAST ASIA ASIA PACIFIC

INDUSTRY KEYWORD: MARKETING ADVERTISING DIGITAL MARKETING COMMUNICATIONS APPS/APPLICATIONS TECHNOLOGY ARTIFICIAL INTELLIGENCE

SOURCE: Mobvista

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PUB: 08/29/2025 12:00 PM/DISC: 08/29/2025 11:59 AM

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