Cross-Platform Developers Get Full Control Over Game Distribution With New Features for Xsolla Publishing Suite

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LOS ANGELES--(BUSINESS WIRE)--Aug 13, 2025--

Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today a major expansion of its Publishing Suite, a one-stop modular solution built for PC, web, and cross-platform games.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250813620658/en/

(Graphic: Xsolla)

As development and marketing costs continue to rise, developers and publishers are seeking new high-margin revenue streams that complement their existing strategies on Steam, Epic, and console. The Publishing Suite is uniquely positioned to help teams enable direct-to-consumer monetization regardless of a game's genre, size, and lifecycle stage. With full control over distribution, storefronts, and player engagement, studios can tailor the experience to any business model or use case.

The latest updates to the Xsolla Publishing Suite further enhance its value for free-to-play (F2P) and buy-to-play (B2P) games, enabling faster time to market, streamlined operations, advanced LiveOps capabilities, and stronger player satisfaction.

Unlock Faster Monetization for F2P Games

Free-to-play games can now start selling outside traditional platforms in just days, retaining more revenue while keeping operating costs low. With the Instant F2P Store Template and Multi-Page Site Creation tools, you can quickly create anything from a single-page shop to a full multi-page web portal, customized using no-code blocks or SDKs, and backed by advanced LiveOps support. Advanced LiveOps features, such as personalized offers, segmented promotions, and custom loyalty programs that reward purchases, transform your online store into a powerful LTV growth engine, unlocking new streams of direct revenue.

Unlock Greater Reach for Premium & Hybrid Games

Buy-to-play and hybrid games can now reach more players by widening the funnel and lowering entry barriers. Cloud Gaming Integration enables a seamless “Play Before You Buy” experience on any website, making it easier for players to explore the game and confidently decide to purchase. At the same time, Instant Play with Progressive Download (powered by ROCKITPLAY FastStart) allows users to enter native gameplay after downloading as little as 1% of the build, significantly boosting conversion into play. Distribution via Epic Games delivers games directly to players’ Epic accounts, streamlining fulfillment and eliminating the risk of fraud.

“With the Xsolla Publishing Suite, we’re providing an answer to the build-vs-buy dilemma faced by publishers every day,” said Chris Hewish, President at Xsolla. “This is a true end-to-end solution that enables developers to take control of their distribution while creating modern, data-driven experiences for their players.”

Developers interested in exploring the platform can visit: xsolla.pro/rws25xps

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250813620658/en/

CONTACT: Media Contact

Derrick Stembridge

Vice President of Global Public Relations, Xsolla

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ELECTRONIC GAMES TECHNOLOGY ENTERTAINMENT ELECTRONIC COMMERCE SOFTWARE INTERNET RETAIL CONSUMER ELECTRONICS ONLINE RETAIL

SOURCE: Xsolla

Copyright Business Wire 2025.

PUB: 08/13/2025 12:00 PM/DISC: 08/13/2025 12:02 PM

http://www.businesswire.com/news/home/20250813620658/en