Hyperice Launches Normatec Elite Hips: Dynamic Air Compression Device that Eliminates Hoses and Separate Control Units

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IRVINE, Calif.--(BUSINESS WIRE)--Oct 14, 2025--

Hyperice, a global high-performance wellness brand, today announced the launch of Normatec Elite Hips, the first-ever fully portable dynamic air compression device specifically engineered for the hips, IT bands, and lower back. This standalone device represents a new era of targeted recovery, eliminating the need for separate control units and delivering clinical-grade compression therapy with unprecedented portability and convenience.

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Normatec Elite Hips is the latest addition to the award-winning Normatec lineage. Hyperice reset the industry standard for dynamic air compression therapy with the introduction of Normatec Elite in June 2024, building on the success of the award-winning Normatec 3 line.

Normatec Elite Hips marks an evolution from attachment to an independent device in recovery offerings, transforming how athletes, fitness enthusiasts, and anyone seeking optimal movement can address hip tightness, IT band discomfort, lower back tension, and mobility restrictions. With a sleek, cordless design and gapless compression coverage, the device delivers next-level hip care. Whether caused by intense training, prolonged sitting, or the natural wear of daily activity, hip and lower back problems impact quality of life across all demographics. Normatec provides a science-backed solution that addresses these common challenges with the same technology trusted by professional sports leagues.

"The hips and lower back are the foundation for a lot of movement," said Jim Huether, CEO of Hyperice. “Normatec Elite Hips represents our commitment to making professional-grade recovery technology accessible to everyone. By creating the first standalone hip recovery device with true portability, we're empowering people to take control of their mobility and movement quality wherever they are."

Key Innovation Features:

• Truly Portable Recovery: No cords, no setup, no limits. What was once an add-on product to traditional Normatec systems is now available as a standalone product. Normatec Elite Hips delivers clinical-grade compression therapy with up to 4 hours of battery life, enabling recovery at home, in the gym, and beyond. The device is TSA-friendly for travel convenience.
• Seven Levels of Compression: Users can choose from seven intensities (40–110 mmHg) to match their specific needs – whether it's post-workout relief, lower back tension management, or targeted hip activation before activity.
• Gapless Coverage: Two independent compression zones work together to provide seamless coverage across IT bands, thighs, hamstrings, hips, and lower back, ensuring no missed areas or uneven pressure distribution. Adjustable velcro straps around the leg ensure a secure fit, delivering consistent pressure and optimal results every session.
• Bluetooth Connection: Bluetooth connectivity to the Hyperice App enables customized settings and personalized protocols.

Engineered for Complete Hip Wellness

Designed by a PhD and a physician bioengineer, the Normatec product line replicates the natural muscle pumps of the body, the one-way valves of the venous system, and peristalsis (cyclical waves of compression) to efficiently mobilize fluid to improve circulation, reduce swelling and inflammation, and accelerate recovery. The patented technology delivers targeted relief that helps users loosen tight hips and lower back, recover faster after workouts, improve range of motion and flexibility, and feel lighter, looser, and more mobile.

"From clinical environments to the locker room and beyond, Normatec has become synonymous with recovery," said Gilad Jacobs, Hyperice Chief Innovation Officer and Normatec Recovery Founder. "Normatec Elite Hips represents the next evolution of our technology – bringing targeted, professional-level hip recovery to anyone who needs it, in a form factor that fits seamlessly into daily life."

Clinical research supports the efficacy of dynamic air compression for recovery and mobility enhancement. A recent study comparing cryotherapy versus dynamic compression in low back pain patients found that while both treatments reduced pain, only dynamic compression improved range of motion across all measured parameters, with statistically significant improvements in lumbar flexion, hip flexion, and trunk mobility.

Normatec Elite Hips is the latest addition to the award-winning Normatec lineage. Hyperice reset the industry standard for dynamic air compression therapy with the introduction of Normatec Elite in June 2024, building on the success of the award-winning Normatec 3 line.

Normatec Elite Hips is available now for $599 USD and CA$799 at hyperice.com, Best Buy, Dick's Sporting Goods, and REI. The device is FSA/HSA eligible, making professional-grade recovery technology more accessible to consumers.

In Europe and the UK, the same cutting-edge technology will be available at hyperice.com as Normatec Premier Hips on November 10, for 599€ and £529.

About Hyperice

Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), contrast therapy (Hyperice X), and Hyperboot collaboration with Nike. Now, as a holistic high-performance wellness brand, Hyperice is designed for all – from the most elite athletes, leagues, and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies and a TIME Best Inventions winner, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale. For more information, visit hyperice.com.

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CONTACT: Jack Taylor PR

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KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA

INDUSTRY KEYWORD: HEALTH SPORTS RUNNING TECHNOLOGY HEALTH TECHNOLOGY FITNESS & NUTRITION HARDWARE

SOURCE: Hyperice

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PUB: 10/14/2025 09:00 AM/DISC: 10/14/2025 09:03 AM

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