Houston Start-up Launches Maxxx Performance App to Boost Mental Fitness for Student-Athletes in NIL Era

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HOUSTON--(BUSINESS WIRE)--Oct 1, 2025--

Maxxx Performance, the world’s first socially connected mobile app for the nexus of sports, mental health, and performance, has officially launched in key strategic markets. The technology company’s platform delivers expert-developed content for mental fitness, including daily mental training and motivation, progress tracking, and enterprise subscriptions for schools, clubs and teams to build mental resilience and overall well-being on and off the field.

As a seamless mental training solution, Maxxx Performance aims to empower student athletes to manage the pressures by providing the mental training tools needed for optimal performance. To drive continued impact, the platform enables schools and athletic programs to participate in student athlete wellness, track engagements, and demonstrate mental health support initiatives with comprehensive reporting and analytics. The coaching staff can also access their own training and track player and team progress.

According to the Journal of Affective Disorders, more than 60% of students met the criteria for at least one mental health problem. To perform at high levels on and off the field, sports teams and athletic programs need a platform that delivers year-round training to help develop versatile athletes and stronger minds to improve performance.

“The idea for Maxxx Performance developed because I witnessed firsthand how student athletes were grappling with stress and its impact on their mental health,” said Kevin Jordan, CEO of Maxxx Performance. “With the increased visibility of name, image and likeness (NIL), there needs to be a solution to help coaches and their schools take more accountability for outcomes that help student athletes navigate this new territory to ensure they’re fully prepared for the opportunities and challenges ahead.”

Maxxx Performance is currently live in the Apple Store and Google Play and will launch its early adopter ( First Draft Class ) program for selected schools and clubs in Houston, Pittsburgh, Los Angeles, Atlanta, the District of Columbia, and Kenya. The company plans to expand its footprint and is conducting its Series A funding.

To learn more about Maxxx Performance, visit https://maxxxperformance.com/

About Maxxx Performance

Maxxx Performance is the world’s first socially connected mobile app that lets student-athletes, coaches, and school administrators deliver daily mental fitness tools, personalized insights, and role-specific content to help every part of an athlete’s ecosystem thrive. The app’s unique features include daily 5-minute mental workouts, community, and motivation to maintain accountability and progress tracking. For coaches and educational institutions, Maxxx provides mental training assessments across six key domains (performance, mental health, balance, communication, leadership and financial literacy) to help athletes perform at their best. For more information, visit https://maxxxperformance.com/ and on Instagram @maxxtheapp.

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KEYWORD: PENNSYLVANIA GEORGIA DISTRICT OF COLUMBIA TEXAS CALIFORNIA AFRICA KENYA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS OTHER SPORTS TRAINING COMMUNICATIONS GENERAL SPORTS ENTERTAINMENT MENTAL HEALTH CELEBRITY COLLEGIATE UNIVERSITY EDUCATION SOCIAL MEDIA LICENSING (SPORTS) PROFESSIONAL SERVICES HEALTH APPS/APPLICATIONS DATA ANALYTICS CONSUMER SOFTWARE START-UP SPORTS LICENSING (ENTERTAINMENT)

SOURCE: Maxxx Performance

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PUB: 10/01/2025 10:54 AM/DISC: 10/01/2025 10:53 AM

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