Experian Joins as Title Sponsor of the 2025 Hall of Fame Series Los Angeles Event

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PHOENIX--(BUSINESS WIRE)--Oct 9, 2025--

Position Sports and the Naismith Basketball Hall of Fame announced today that Experian® has joined as the title sponsor of the 2025 Hall of Fame Series Los Angeles event, set for Friday, November 14, at the Intuit Dome. The event will now feature a marquee doubleheader showcasing both UCLA and USC, the city’s two powerhouse programs, under the same roof.

Tickets for the Experian Hall of Fame Series Los Angeles are on sale now at HOFSeries.com:

UCLA vs. Arizona
USC vs. Illinois State - JUST ADDED

“We want sports fans to channel the same energy they bring to cheering for their favorite schools into improving their financial health,” said Steve Hartmann, Head of Integrated Marketing at Experian. “Through this sponsorship, we’re tapping into the excitement of college basketball to raise awareness about how we help people make smarter financial decisions and build stronger futures. Experian is proud to be their BFF – Big Financial Friend – offering a variety of trusted tools and resources beyond credit information to help them navigate their financial journey with confidence.”

The new matchup marks USC’s debut at the Intuit Dome and creates a rare occasion where both of Los Angeles' major programs will be featured in the same event, though not facing one another. Fans will experience a unique night of basketball with two premier matchups highlighting both local and national programs.

Adding to the significance of the evening, the Experian Hall of Fame Series Los Angeles will include a special pregame recognition for Bill Walton, with additional tributes throughout the event honoring his profound impact on college basketball and his ties to both UCLA and Arizona.

Further details regarding game times and broadcast coverage for the event will be shared at a later date. Media credentials are available at hoophall.com/media.

For more Hall of Fame Series information and updates, please visit HOFSeries.com or follow @HOFSeries on all social platforms.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251009847443/en/

CONTACT: Media Contacts

Patrick O’Connell,Position Sports // [email protected]

Sandra Bernardo, Experian //[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA ARIZONA

INDUSTRY KEYWORD: PERSONAL FINANCE BASKETBALL TECHNOLOGY SPORTS FINANCE MARKETING BANKING COMMUNICATIONS PROFESSIONAL SERVICES INTERNET

SOURCE: Position Sports

Copyright Business Wire 2025.

PUB: 10/09/2025 01:03 PM/DISC: 10/09/2025 01:02 PM

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