Colgate Women’s Games Officially Kicks Off and Introduces Refreshed Logo For Milestone 50th Season

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NEW YORK--(BUSINESS WIRE)--Sep 29, 2025--

Colgate-Palmolive Company announced today that Colgate Women’s Games (CWG), the nation’s longest-running indoor track and field series for girls and women, has officially kicked off its milestone 50th Season. Registration is now open at ColgateWomensGames.com.

“Colgate Women’s Games has always been a place where determination meets opportunity,” said Cheryl Toussaint, Meet Director, Colgate Women’s Games. “Our 50th Season is a reminder of why the Games exist: to create opportunities for young girls and women pursuing their dreams. We’re proud of the many lives touched over five decades, and this season we’re deepening our commitment to ensure the next generation of athletes has the support it needs to succeed.”

For the milestone season, CWG is debuting a refreshed logo and inspiring new tagline, “Ready, Set, Dream.” The thoughtful update pays tribute to the historic legacy of CWG while capturing the program’s ongoing dedication to education, mentorship and athletic excellence. By maintaining the signature red and adapting it for the modern era, the new look incorporates elements that resonate with the previous CWG logo, which has been a symbol of inspiration for decades. The refreshed visual identity now infuses a smile into the finish line, celebrating every powerful girl and woman pursuing their limitless potential.

“After 50 years, over 5,000 scholarships awarded and countless dreams shaped by Colgate Women’s Games, we are honoring our legacy with a new logo that represents an even brighter future,” Toussaint added. “We are so proud to present this new look to our athletes, alumnae, coaches, parents, staff – all of our CWG family and beyond.”

Dalilah Muhammad, a decorated American track and field athlete and global champion who specializes in the 400m hurdles, has joined Season 50 to support the celebration. Colgate-Palmolive previously announced that world-class runners Sha'Carri Richardson, Ajee’ Wilson and Natasha Hastings will also be supporting Season 50. The Company also announced new partnerships with nonprofit organizations Girls on the Run NYCandPowerPlay NYC, as well as expanded support for The Armory Foundation.

“Colgate-Palmolive is the proud founding sponsor of Colgate Women’s Games, and we can’t wait for the community to get together for this milestone season,” said Dana Bolden, Chief Communications Officer, Colgate-Palmolive. “The series brings to life our purpose to reimagine a healthier future for all, and we know this 50th Season is bound to be special."

Register Now
This season’s competition will take place at The Nike Track & Field Center at The Armory in New York City. Athletes who complete a digital entry form and attend one of two in-person registration events will receive a complimentary competitor’s packet with a CWG t-shirt and bib number to compete, as well as a complimentary family care package of Colgate-Palmolive’s essential health and hygiene products. Key dates for Season 50 are:

• November 29, 2025: Registration Event at The Nike Track & Field Center at The Armory in New York City
• December 13, 2025: Registration Event at Pratt Institute, Student Union, Brooklyn, NY
• December 28, 2025 & January 4, 2026: Preliminary Meets
  **Registration for the series closes on January 4, 2026.
• January 18, 2026: Semi-Finals
• February 7, 2026: Finals

Learn how to compete in Season 50 here. For more information on Colgate Women’s Games, visit www.ColgateWomensGames.com and follow on Instagram for updates throughout the season.

About Colgate-Palmolive Company
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, Lady Speed Stick, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Murphy, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Prime100. We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached approximately 2 billion children and their families since 1991. For more information about Colgate’s global business and how we are building a future to smile about, visit www.colgatepalmolive.com.

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CONTACT: Andrea Holland

Colgate-Palmolive Company

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: TEENS WOMEN SPORTS FITNESS & NUTRITION SUPERMARKET HOME GOODS RUNNING CONSUMER HEALTH RETAIL

SOURCE: Colgate-Palmolive Company

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PUB: 09/29/2025 10:00 AM/DISC: 09/29/2025 09:59 AM

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