From Savings to Capital Access: Tu Futuro Finanzas’ New Season Targets Household Relief and Main Street Efficiency

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SAN DIEGO--(BUSINESS WIRE)--Oct 15, 2025--

With household budgets under pressure and small firms operating on thin margins, the Hispanic Chamber of E-Commerce (HISCEC) is launching Season Five of Tu Futuro Finanzas, a national initiative designed to do two things well: help families lower monthly costs and help small business owners operate lean and become lender-ready. Resources are available nationwide, with materials offered in English and Spanish.

“ Season Five is about practical relief and forward momentum, ” said Tayde Aburto, President & CEO of HISCEC. “ We’re putting clear tools in people’s hands—how to cut monthly costs at home and in a business, protect cash flow, and build simple systems that save time. For owners ready to grow, our advising helps them prepare for capital and operate more efficiently. We invite households and business owners to connect at TuFuturoFinanzas.com—our team is ready to help. ”

Tu Futuro Finanzas concentrates on practical execution. Families receive bill-audit checklists, saving tips, and plug-and-play budgeting and debt tools that can be put to work immediately. For business owners, the program pairs one-on-one advising with templates and operating guides that turn ad-hoc routines into simple standard operating procedures, establish cash-flow guardrails, and strengthen pricing and margin discipline. A dedicated access-to-capital track helps owners organize financials, improve credit profiles, and align documentation with lender expectations before they apply—accelerating timelines and reducing avoidable denials.

“Providing practical, actionable ways to manage finances allows people to make informed decisions and learn how to save for the future,” said Darlene Goins, president of the Wells Fargo Foundation. “The Wells Fargo Foundation’s support of Tu Futuro Finanzas reflects our commitment to help open avenues to financial opportunity for more families and individuals."

The approach is intentionally cross-cutting: Tu Futuro Finanzas bridges household finance and small-business execution so gains at home reinforce stability at work—and vice versa. The objective is broader than near-term relief. By equipping families and Main Street operators with clear playbooks and advising, the program aims to improve local productivity, expand responsible access to credit, and build habits that compound into long-term, generational wealth. With support from the Wells Fargo Foundation, Tu Futuro Finanzas has expanded from a regional effort to a national program reaching communities across the country.

As part of the partnership with NBCUniversal Local’s Telemundo Station Group established last year, Tu Futuro Finanzas resources will be amplified across Telemundo Network’s award-winning community impact initiative, El Poder en Ti, through its digital and social media platforms. Dedicated to uplifting and powering Latinos forward, El Poder en Ti promotes financial literacy alongside health, education, and civic participation, providing culturally relevant resources that support Hispanic families.

“Tu Futuro Finanzas is a valuable resource and aligns with our mission of serving Spanish-speaking communities,” said Jose Cancela, President of Telemundo Station Group. “We are proud to continue our partnership with HISEC and support Tu Futuro Finanzas throughout this new season.”

For resources and more information, visit TuFuturoFinanzas.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251015124796/en/

CONTACT: Media Contact

Hispanic Chamber of E-Commerce (HISCEC)

Tayde Aburto

[email protected]• (858) 768-2483 •TuFuturoFinanzas.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: BANKING ENTERTAINMENT ENTREPRENEUR PROFESSIONAL SERVICES PHILANTHROPY PERSONAL FINANCE TRAINING CONSUMER SMALL BUSINESS EDUCATION TV AND RADIO OTHER PHILANTHROPY

SOURCE: Hispanic Chamber of E-Commerce

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PUB: 10/15/2025 08:00 AM/DISC: 10/15/2025 08:00 AM

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