ŌURA Debuts Groundbreaking Oura Ring 4 Ceramic in Striking New Colors

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SAN FRANCISCO--(BUSINESS WIRE)--Oct 1, 2025--

ŌURA, maker of the world’s leading smart ring, introduced today Oura Ring 4 Ceramic in Tide, Petal, Cloud, and Midnight colors. Crafted from high-performance ceramic, the new Oura Ring combines advanced health technology with refined design. ŌURA is also giving members more flexibility and access into personalized health insights. The new Oura Ring 4 Charging Case makes it easier to charge on the go, while a new multi-ring-support software feature allows members to connect multiple Oura Ring devices to a single account and switch among them effortlessly. Health Panels, a first-of-its-kind integration, allows members to schedule and see the results of their lab tests directly in the Oura App—and works with Oura Advisor to provide personalized and actionable nutrition and activity recommendations. These new products give members more ways to integrate ŌURA into their lifestyle, adapt to their routines, and deepen their understanding of their health.

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“At ŌURA, we believe that health is deeply personal and intricately woven into everyday life,” said Tom Hale, chief executive officer at ŌURA. “Today’s announcements mark a significant leap forward in empowering our members to take charge of their well-being. The refined elegance and resilience of the Ceramic Collection, the freedom to switch rings to match personal style, and the convenience of portable charging all contribute to a truly individualized experience. With new in-app Health Panels, members receive guidance tailored to their unique biomarker trends and daily patterns. Together, these innovations offer unparalleled flexibility and personalization to our members—whether through design that reflects their identity or data that reflects their bodies—giving them the confidence to take control of their health on their own terms, in their own style, every single day.”

Oura Ring 4 Ceramic: Refined Elegance Meets Everyday Durability

Oura Ring 4 Ceramic is a smart ring made from high-performance zirconia ceramic—a material prized in fine jewelry for its durability, lightweight comfort, and biocompatibility. Meticulously shaped and fortified using a time-honored ceramic firing process that strengthens the material and delivers a smooth, polished finish, the Ceramic Collection is designed to stand up to daily life while blending style and function. Its four distinctive colors—Tide, Petal, Cloud, and Midnight —were inspired by traditional ceramics around the world and chosen to complement a wide range of skin tones and personal styles, enhancing self-expression while delivering all of the innovative Smart Sensing capabilities of Oura Ring 4. Unlike painted or coated finishes, the color is created with minerals inherent to the ceramic material itself, ensuring the color remains rich and vibrant without fading over time.

“Oura Ring sits at the intersection of technology, health, jewelry, fashion, and industrial design,” said Miklu Silvanto, chief design officer at ŌURA. “Ceramic is a remarkable material that gives us the freedom to explore form, color, and texture in a way that feels deeply personal. By merging tradition with innovation and pairing it with the most advanced technology, we’ve created a ring that is as sophisticated in its design as it is in function—refined, enduring, and distinctive. Our goal is to make this wearable technology as beautiful and expressive as the jewelry we cherish.”

Oura Ring 4 Ceramic comes with a Ceramic Polishing Pad, gifted with purchase, that easily shines Oura Ring 4 Ceramic by wiping off scuffs that may be left behind by softer, less-tough metals, like those found in dumbbells or cookware.

Building on Ceramic: New Tools for a More Flexible ŌURAExperience

To complement the Ceramic Collection, ŌURA is making it easier for members to integrate Oura Ring into their lives, no matter their style, schedule, or location:

• Oura Ring 4 Charging Case: For members who live life on the go, this new portable charging case stores up to five full ring charges, fits easily into a pocket or bag, and charges with a USB-C cord. Both the case and Oura Ring fully charge in 90 minutes. The outside of the case is made from recycled aluminum for durability and splash resistance, and the charging case can serve as a secure and well-designed storage solution for any of your Oura Ring devices when not being worn.
• Multiple Oura Ring 4 styles supported under a single account: Members can now pair and switch between different Oura Ring 4 colors under a single account. Whether switching for a workout or matching an outfit, the transition is simple, ensuring uninterrupted health tracking across Oura Ring devices and giving members new flexibility to match their Oura Ring to their day.

Health Panels: Adding Deeper, Preventative-Health Insights

ŌURA is expanding its role in preventative health by pairing meaningful cardiometabolic blood biomarkers with the continuous insights of Oura Ring. For just $99, members can link 50 biomarkers to their daily patterns in sleep, readiness, and activity, easily re-testing at a cadence aligned to their health goals. This integration, building on the data ŌURA already collects with Stelo Glucose Biosensor, offers members peace of mind by showing how their choices in nutrition, exercise, and stress directly shape their long-term health.

This experience is supported by Quest Diagnostics (NYSE DGX) through a unique platform that allows Quest results to appear within the Oura App. This platform also enables Oura Members to schedule their labs in-app. Oura Members can enter a zip code in the Oura App to schedule a blood draw at approximately 2,000 conveniently located Quest labs across the United States. Tests are ordered and reviewed by a licensed clinician. Results are delivered directly in the Oura App, where a human-centered design makes results clear and easy to understand by highlighting the most important markers and trends. This format gives Oura Members meaningful insights and peace of mind, not information overload. The interplay between blood biomarkers and Oura Ring data can reveal patterns and connections among lifestyle, behaviors, and underlying health trends that might otherwise go unnoticed.

ŌURA goes beyond tracking by making lab results actionable with Oura Advisor. Members can ask simple, practical questions—like, “What does my A1C of 5.7% mean?,” or, “How can I improve my cholesterol profile?” —and receive clear explanations, personalized tips, and actionable next steps. Results can be shared with a physician through a downloadable report, and trends can be tracked over time—turning raw biomarker data into everyday guidance that connects directly to sleep, readiness, and activity.

“Health Panels are the next pivotal step in the evolution of ŌURA from a consumer wearable to a comprehensive health management platform,” said Holly Shelton, chief product officer at ŌURA. “By connecting results from Quest’s clinical lab testing with the continuous insights from Oura Ring, we’re moving beyond tracking to truly enabling proactive health management. Building on our work with integrating metabolic data, this is about giving our members a connected, 360-degree view of their health—one that’s personal, actionable, and capable of transforming how we approach prevention and longevity.”

Pricing and Availability

• Oura Ring 4 Ceramic is available in four colors–Midnight, Petal, Cloud, and Tide–and twelve sizes (4 to 15).
• Oura Ring 4 Ceramic is $499 USD. Both Oura Ring and Oura Membership are HSA- and FSA-eligible.
• Pairing and switching among multiple Oura Ring 4 devices on a single account will be available on iOS starting Oct. 1, 2025, and on Android starting Oct. 20, 2025.
• Oura Ring 4 Charging Case is $99 USD and will be available to order in the coming months.
• Health Panels ($99 USD) are HSA- and FSA-eligible and will be available in the coming weeks exclusively to Oura Members (ages 18-64) based in the United States through the Oura App. Health Panels are not available in Arizona, Hawaii, New Jersey, New York, or Rhode Island due to state-level legal and regulatory restrictions.

Device Recycling

ŌURA is also launching device recycling. As Oura Members upgrade to a new generation, switch styles, or receive a replacement, they will have a convenient way to return their Oura Ring for recycling. This program provides a simple, responsible option for disposing of devices. For more information, visit the company's website.

About ŌURA:

ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring provides 50+ health and wellness metrics and insights in addition to partner data, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,000+ ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.

Founded in Finland in 2013 and headquartered in San Francisco, ŌURA has raised $550M and was last valued at $5.2B—making it the world’s most valuable standalone wearable company. Learn more at ouraring.com or connect with ŌURA on Instagram, LinkedIn, and TikTok.

Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: HARDWARE HEALTH TECHNOLOGY RETAIL DATA MANAGEMENT OTHER HEALTH TECHNOLOGY APPS/APPLICATIONS BIOMETRICS GENERAL HEALTH OTHER RETAIL FITNESS & NUTRITION WEARABLES/MOBILE TECHNOLOGY OTHER TECHNOLOGY SPECIALTY HEALTH

SOURCE: ŌURA

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PUB: 10/01/2025 08:00 AM/DISC: 10/01/2025 07:59 AM

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