Keller Williams Opens Command® to Power Agent Choice and Best-in-Class Integrations

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AUSTIN, Texas--(BUSINESS WIRE)--Feb 23, 2026--

Keller Williams Realty, LLC (KW), the world's largest real estate franchise by agent count, today unveiled an expanded, integration-ready vision of Command®, a smart CRM plus platform, to give real estate entrepreneurs greater flexibility and choice across lead generation, listing marketing, and business automation (leverage).

“At KW, we are laser-focused on providing our affiliated agents and market centers every advantage to maximize their opportunity set,” said Chris Czarnecki, CEO and President, KW.

“By prioritizing AI-driven integrations and strategic data and software relationships, we’re empowering agents to unify their trusted tools into a single, intelligent ecosystem, so they can move faster, work smarter, and compete at the highest level,” said Czarnecki.

Backed by Stone Point Capital (SPC) and powered by newly launched collaborations with Lone Wolf Technologies and Cotality, KW is bringing new solutions to its affiliated agents and market centers at scale.

KW’s Command is built around the agent-centric framework: Leads, Listings, and Leverage, a model first articulated by Gary Keller, KW's executive chairman, in The Millionaire Real Estate Agent.

• Smarter lead generation, enriching contact data to ensure database contact records are complete. Key new API-based lead-generation integrations reduce friction as leads flow into Command via integrated pathways. Platform integrations include Facebook, Instagram, Spacio, Inc., and Fello.
• Listings that build brands, enabling agents to turn visibility into opportunity through marketing and content workflows. Top AI API-based integrations for listing marketing workflows include Canva, Rejig.ai, and Lone Wolf Technologies’ CloudCMA.
• Leverage through business automation to streamline follow-up and marketing so the platform works as hard as the agent does. The most recent API-based integrations for business process automation include AI-driven RemyAI, Google Gemini, and BrokerBot.

“We expect 2026 to be a breakout year for further Command integrations,” said Chris Cox, Chief Technology and Digital Officer, KW. “We’re just getting started, and this is the first wave. Our open ecosystem is attracting top technology companies who want to scale quickly and deliver real value to agents.”

This momentum follows Command’s inclusion in HousingWire’s 2026 Tech100, reinforcing KW’s leadership in delivering technology that drives real, measurable agent outcomes.

Through KW Labs, KW's innovation hub, the franchise works with high-performing agents and market center stakeholders to test, validate, and refine technology in real-world production environments.

Solutions that reach critical mass drive broader platform collaboration through Command Launchpad ™, a development hub where developers can build secure integrations with KW. In turn, KW-affiliated agents activate third-party software via the KW MarketPlace, an app store for Command.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

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KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: COMMERCIAL BUILDING & REAL ESTATE SOFTWARE CONSTRUCTION & PROPERTY INTERNET ARTIFICIAL INTELLIGENCE TECHNOLOGY REIT RESIDENTIAL BUILDING & REAL ESTATE

SOURCE: Keller Williams Realty, LLC

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PUB: 02/23/2026 10:00 AM/DISC: 02/23/2026 10:02 AM

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