The Sellenriek Family of Companies Unveils Rebrand and New Websites, Marking a Bold Step Forward

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JONESBURG, MO, October 23, 2025 (EZ Newswire) -- The Sellenriek Family of Companies, a trusted leader in utility and infrastructure construction since 1979, is proud to unveil a major rebrand and the launch of four new websites, representing a unified vision, renewed identity, and strengthened commitment to serving broadband, energy, and utility markets across the United States.

A Legacy Built Since 1979

What began as a small utility contractor in 1979, has grown into a powerful collective of companies operating under one name, with one mission: to power the infrastructure that communities rely on most. Through recessions, market shifts, and technology leaps, the Sellenriek family never wavered in their commitment to do the job right.

The new branding and websites reflect this legacy of service and forward-thinking innovation, designed to better connect with clients, partners, and communities while positioning the company for its next era of growth.

See the updates here: https://youtu.be/iKmqoSeObf8

“As we look back on more than 25 years of growth, the Sellenriek Family of Companies has always stayed true to its foundation, hard work, integrity, and a belief in our people,” said Heath Sellenriek, President and COO of Sellenriek Family of Companies.

“Our success has come from investing in our team, expanding our capabilities, and continually raising the standard of underground construction. Just as we invest in our people and our operations, we’re also committed to reinvesting in our image and marketing. We want customers, partners, and communities to recognize the Sellenriek Family of Companies as the premier choice for underground and overhead construction in the United States, and to know they can count on us for exceptional service every time.”

From a Two-Person Team to an Industry Powerhouse

From the earliest fiber builds to today’s complex, multi-state broadband, energy, and utility projects, the Sellenriek Family of Companies has never lost sight of what matters most: safety, trust, and lasting partnerships. 

In the 1980s, Bob Sellenriek invested in his first mechanic to keep the growing fleet operational. By the 1990s, the company expanded to over 100 employees, offering broadband deployment at scale. The early 2000s brought vacuum excavation services, and by 2014, the company was leading utility locating and full design-build projects with advanced GIS and project dashboards.

Today, the family-led business includes: 

• Sellenriek Construction, the group’s original cornerstone and a national leader in broadband and underground utility construction
• Sellenriek Energy, specializing in electrical distribution, grid hardening, and storm restoration services
• Selcon, a scalable infrastructure partner serving broadband, oil & gas, and emerging energy sectors with turnkey solutions
• Anderson Underground, known for its rock-solid reliability and deep experience across Minnesota, the Dakotas, and the northern Midwest. 

Together, these companies operate as one group with many solutions under the Sellenriek Family of Companies banner, which has a dedicated website of its own. The binding throughline between all of the Sellenriek brands is shared leadership, unified standards, and a belief in building things that last. 

New Websites. New Look. Same Trusted Results.

As part of this rebrand, each company within the Sellenriek Family of Companies has launched a newly redesigned website and updated visual identity. These changes offer a more cohesive and modern representation of who they are, what they do, and where they’re headed. Visitors to the site will find a clean, mobile-friendly design, along with detailed service information spanning fiber, electrical, civil, and energy construction. 

While the new look reflects where the company is headed, it’s also a nod to the values that built it: transparent communication, high-touch client service, and accountability at every step of the project.

This refresh is more than just a visual update, it reflects a strategic investment in how the Sellenriek Family of Companies shows up to clients, communities, and partners. It reinforces their reputation as a forward-thinking, reliable infrastructure partner committed to excellence in both operations and communication.

Powered by People. Built for Generations.

Central to the Sellenriek story is a belief that people are the backbone of every project. Field-tested crews, dedicated safety professionals, skilled engineers, and strong leadership have all fueled the company’s rise, and will continue to shape its future.

From day one, the company has prioritized its team, offering extensive training, growth paths, and a workplace culture where many have stayed for decades. Today, several senior leaders began as field crew and worked their way up. 

Whether they’re deploying fiber in a rural community or restoring power after a major storm, the team brings unmatched experience, safety-first execution, and pride in a job done right.

Looking Ahead

With this rebrand and digital relaunch, the Sellenriek Family of Companies is doubling down on its commitment to excellence, growth, and long-term client partnerships. As demand for resilient infrastructure grows across rural broadband, municipal utilities, energy distribution, and large-scale civil projects, the Sellenriek team remains focused on what it does best — combining hard-earned experience with a future-ready mindset.

From the early days of hand-dug trenches to today’s high-tech deployments, one thing hasn’t changed, the people behind the work.

Whether building broadband for rural towns, restoring power after storms, or delivering major civil construction projects, the Sellenriek Family of Companies remains the name clients trust when it matters most.

Media Contact

Joshua Estes

Founder and Partner, Estes Media

[email protected]

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SOURCE: Sellenrieck Construction

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