Searchspring, a Division of Athos Commerce, Unveils Next-Gen Personalization for Ecommerce Merchants

Audio By Carbonatix

SAN ANTONIO--(BUSINESS WIRE)--Mar 25, 2025--

Searchspring, a division of Athos Commerce and a leading provider of ecommerce search, merchandising, and personalization, has launched powerful new enhancements to its Personalization suite. Designed to help merchants deliver more precise, intuitive, and high-converting shopping experiences, these updates simplify rule management, enhance flexibility, and optimize product recommendations.

What’s New in Personalization?

These latest enhancements give ecommerce brands greater control over how product recommendations appear, ensuring customers see the most relevant products at the right time. Key upgrades include:

• Tailor Customer Experiences with Personalized Segments – Leverage in-depth analysis of customer behavior and preferences to create dynamic, targeted segments.
• Quickly Adjust Recommendations with Easier Rule Management – All personalization rules are now housed on a single page with categorized tabs for streamlined adjustments.
• Drive Conversions with Boosted Product Rules – Merchants can promote specific products within recommendation blocks, setting start and end dates to align with campaigns and inventory.
• Simplify Merchandising with an Advanced Rule Editor – A no-code interface enables flexible rule-building with multiple fields, subgroups, and ‘all-any-none’ conditions.
• Enhance Clarity with a More Visual & Intuitive UI – A redesigned interface includes product image carousels, paginated tables, and min/max settings for Category and Brand rules, offering clearer and more precise merchandising control.
• Optimize Personalization with Faster, Smarter Recommendations – AI-powered insights help merchants fine-tune personalization to drive higher engagement and conversions.

"Personalization is no longer a luxury—it's an expectation. With these latest advancements, Athos Commerce is giving merchants unparalleled control over product discovery, ensuring shoppers find exactly what they need at the right moment," said Suhas Gudihal, COO of Athos Commerce. "By combining AI-powered insights with intuitive rule management, we're making it easier than ever for brands to deliver highly relevant shopping experiences."

Discover the Future of Ecommerce Personalization

Searchspring, a division of Athos Commerce, is redefining how brands create smarter, high-performing shopping experiences. These next-generation personalization solutions help merchants increase conversions, enhance customer satisfaction, and improve merchandising precision.

See Us at Shoptalk US 2025

Want to learn more? Meet the Searchspring, a division of Athos Commerce team at Shoptalk US 2025 in Las Vegas to see these enhancements in action. Schedule a 1:1 meeting to explore how AI-driven personalization can optimize your ecommerce strategy.

About Athos Commerce

Athos Commerce is the new brand uniting Klevu, Searchspring, and Intelligent Reach. Searchspring is a global leading ecommerce search and personalization platform that enables merchants with powerful, unique, proven product discovery and shopping experiences since 2007. Backed by PSG, Athos Commerce offers a comprehensive and integrated suite of AI-driven ecommerce solutions—covering data management, marketplace optimization, on-site search, merchandising, analytics, and personalization—empowering retailers to create compelling digital shopping experiences worldwide.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250325914178/en/

[email protected]

KEYWORD: AUSTRALIA/OCEANIA UNITED STATES NEW ZEALAND NORTH AMERICA AUSTRALIA ASIA PACIFIC TEXAS NEVADA

INDUSTRY KEYWORD: COSMETICS SEARCH ENGINE OPTIMIZATION RETAIL SEARCH ENGINE MARKETING DATA MANAGEMENT OTHER COMMUNICATIONS TECHNOLOGY MARKETING COMMUNICATIONS PROFESSIONAL SERVICES ONLINE RETAIL ELECTRONIC COMMERCE ARTIFICIAL INTELLIGENCE DIGITAL MARKETING DATA ANALYTICS FASHION

SOURCE: Searchspring

Copyright Business Wire 2025.

PUB: 03/25/2025 10:00 AM/DISC: 03/25/2025 10:00 AM

http://www.businesswire.com/news/home/20250325914178/en