JoJo Siwa greets shoppers at the Mall of America for Black Friday deals in Bloomington, Minn., Friday, Nov. 28, 2025. (AP Photo/Adam Bettcher)
Black Friday Shoppers wait in line to enter Macy's flagship store on Friday, Nov. 28, 2025 in New York. (AP Photo/Angelina Katsanis)
Adam Her wins the $5000 prize as he walks into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Shoppers line up to get into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Black Friday shoppers admire a Christmas LEGO set at the LEGO flagship store in New York on Friday, Nov. 28, 2025. (AP Photo/Angelina Katsanis)
Shoppers enter a Kohl's department store for Black Friday to shop for deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
A shopping cart full of Barbies can be seen as shoppers browse through Kohl's department store for Black Friday, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Black Friday Shoppers wait in line to enter Macy's flagship store on Friday, Nov. 28, 2025 in New York. (AP Photo/Angelina Katsanis)
Eva Klein sits in the bottom of her grandmothers shopping cart as shoppers browse through Kohl's department store for Black Friday, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Black Friday Shoppers arrive to Macy's flagship store in New York on Friday, Nov. 28, 2025. (AP Photo/Angelina Katsanis)
Shoppers line up to get into Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Black Friday Shoppers browse products at Macy's flagship store in New York on Friday, Nov. 28, 2025. (AP Photo/Angelina Katsanis)
Becca Mendoza and Tammi Hines look at products as shoppers browse through Kohl's department store for Black Friday deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
The shirt of a woman who has matching shirts with 4 other friends and all shop together on Black Friday as shoppers browse through Kohl's department store for Black Friday looking for deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Shoppers browse through Kohl's department store for Black Friday deals, Friday, Nov. 28, 2025, in Woodstock, Ga. (AP Photo/Megan Varner)
Black Friday Shoppers wait in line to enter Target on Friday, Nov. 28, 2025 in New York. (AP Photo/Angelina Katsanis)
Audio By Carbonatix
9:13 AM on Friday, November 28
By The Associated Press
Black Friday kicked off the holiday shopping season with enthusiasm, despite consumer confidence in the U.S. economy falling this month in the aftermath of the federal government shutdown, weak hiring and stubborn inflation.
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This is a photo gallery curated by AP photo editors.
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