Hyundai Supercharges Popfly’s Director of Influence Search with a Year of Free Wheels

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COSTA MESA, Calif.--(BUSINESS WIRE)--Aug 26, 2025--

Popfly, the platform connecting over 10,000 creators with adventure brands, announces a partnership with Hyundai to take storytelling to the next level. Popfly is currently searching for its new Director of Influence, and in partnership with Hyundai, the selected creator will receive a year-long loan on a Hyundai Palisade XRT Pro—plus the freedom and resources to travel the world to create content.

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Hyundai Palisade XRT Pro

When Hyundai learned Popfly was looking for an on-the-ground storyteller with a passion for adventure, they jumped in—offering a full-size, adventure-ready SUV to power journeys from California’s sun-soaked coasts to Vermont’s vibrant fall foliage, and everywhere in between.

“Creator marketing has transformed from a nice-to-have into a non-negotiable growth engine for brands operating in today’s digital landscape,” said Taylor Hoekstra, Founder and CEO of Popfly. “Partnering with Hyundai shows our commitment to putting creators first, giving one exceptional storyteller the tools, autonomy, and yes the keys to make their adventures and content unforgettable.”

Hyundai is investing in the next generation of marketing by giving creators the tools to turn their ideas into real-world impact. The Palisade XRT Pro is ready to take Popfly’s New Director of Influence on an incredible adventure.

“When Hyundai reached out, we asked, why wait for our new hire to start?” said Maren Hamilton, Director of Brand & Community at Popfly. “Let’s lock in their first brand partnership even before they officially join the team.”

This full-time, remote role empowers the Popfly Director of Influence to travel, collaborate with creators, and showcase authentic adventures to a global audience of marketers, social strategists, and outdoor enthusiasts. Applicants from all backgrounds are encouraged to apply for what may be the ultimate creator gig.

In addition to the Hyundai vehicle, the Director of Influence will receive a competitive salary, a monthly experience fund, premium content equipment, and health benefits for a nomadic lifestyle, everything needed to live and work on the road while creating unforgettable content.

Popfly creators are gearing up for some seriously cool adventures and they’re bringing likeminded brands along for the ride. These upcoming collaboration opportunities are packed with purpose and partnership.

1. @kimberly-kephart is heading to explore the desert landscape of Morocco for 12 days, looking to partner with travel and photography brands that want to feature the vibrant, diverse settings of the country from the medinas of Marrakech to the Sahara dunes.
2. @outfluencers.explore are going backpacking in Asia with planned stops in Japan, the Philippines, and Vietnam.
3. @obristimagery are looking for ultralight camping gear and food for a film trip up Mount Whitney.
4. @beapayette is going on a week-long ski touring & sailing trip in Lofoten Norway and would love to capture content for your brand in this iconic location.

Over 500 unique and adventurous personalities have shared their passion to join the Popfly team as Director of Influence. A few examples of these stellar creators sharing their stories include: @kennaaaswrld, @bybrennen, @_amyisalive_, @tay___starr, @sarahrsmyth, @hippiesnap.

To learn more and apply, visit https://explore.popfly.com/director-of-influence.

About Popfly:

Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.

For immediate questions or interview requests, please contact [email protected]. Media assets can be found here.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250826321193/en/

CONTACT: Lauren Haber

[email protected]

KEYWORD:

INDUSTRY KEYWORD: AUTOMOTIVE DESTINATIONS VACATION TRAVEL INFLUENCER COMMUNICATIONS SOCIAL MEDIA OTHER AUTOMOTIVE GENERAL AUTOMOTIVE OFF-ROAD TRUCKS & SUVS OTHER TRAVEL

SOURCE: Popfly

Copyright Business Wire 2025.

PUB: 08/26/2025 02:45 PM/DISC: 08/26/2025 02:44 PM

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