WPS—A Health Solutions Company and HealthX Ventures Announce Strategic Partnership

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MADISON, Wis.--(BUSINESS WIRE)--Oct 20, 2025--

WPS, a long-standing provider of health insurance and government services, is excited to announce a strategic investment into HealthX Ventures, a Madison-based venture capital firm focused on early-stage digital health startups. This partnership represents a joint commitment to accelerating innovation in healthcare, combining entrepreneurial energy with industry expertise to drive lasting impact.

By partnering with HealthX Ventures, WPS aims to foster a new generation of companies that are reshaping the healthcare ecosystem with scalable, technology-driven solutions. WPS is committing capital and industry expertise to support innovation at scale, with the opportunity to co-invest into strategically aligned companies addressing the most pressing issues facing the U.S. healthcare system.

“We’re excited to partner with HealthX Ventures to help accelerate the development of digital health solutions that improve the health of individuals while enabling access, affordability, and quality of care,” said Wendy Perkins, President and CEO of WPS. “This investment aligns with our mission to pursue health solutions and value for those we serve.”

HealthX Ventures, known for its deep expertise in healthcare technology and strong track record of investing in high-impact startups, welcomes the strategic partnership.

“WPS brings decades of healthcare experience and a shared vision for transforming care through innovation,” said Mark Bakken, Managing Partner at HealthX Ventures. “Their investment strengthens our ability to support entrepreneurs who are solving real problems in healthcare and scaling solutions that matter.”

The collaboration will also create opportunities for portfolio companies to engage with WPS’s extensive network, offering valuable insights into payer-provider dynamics, government contracting, and regulatory environments.

“We’re eager to bring our vision to life and collaborate with others who share our passion for innovation and progress,” said Rochelle Myers, Chief Growth Officer and Head of New Ventures at WPS. “Together, WPS and HealthX Ventures are committed to building a healthier future by empowering digital health startups that are solving real problems in healthcare.”

About WPS – A health solutions company: WPS is a health solutions company with a portfolio of businesses that provide health insurance, administration services for federal contracts, and back-office digitization services across a variety of industries. Headquartered in Madison, Wisconsin, WPS has been serving the healthcare needs of Americans for over 75 years.

About HealthX Ventures: HealthX Ventures is a digital health-focused venture capital firm investing in early-stage companies that are improving healthcare through technology. Based in Madison, Wisconsin, HealthX Ventures partners with entrepreneurs who are passionate about making healthcare better for everyone.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251020642161/en/

Media Contacts:WPS:[email protected]; HealthX Ventures:[email protected]

KEYWORD: UNITED STATES NORTH AMERICA WISCONSIN

INDUSTRY KEYWORD: INSURANCE FINANCE HEALTH ASSET MANAGEMENT HEALTH TECHNOLOGY PROFESSIONAL SERVICES HEALTH INSURANCE OTHER HEALTH

SOURCE: WPS

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PUB: 10/20/2025 09:30 AM/DISC: 10/20/2025 09:56 AM

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