True Link Financial Named to Forbes Fintech 50 for Second Consecutive Year as Platform Expands Across Banks, States, and Family Financial Needs

Audio By Carbonatix

SAN FRANCISCO--(BUSINESS WIRE)--Feb 19, 2026--

True Link Financial, the fastest-growing company in family banking, has been named to the Forbes Fintech 50 for the second consecutive year, recognized among the most innovative financial technology companies in the country. The repeat selection comes as True Link launched a major white-label bank partnership and entered the 529 college savings market in 2025, with additional new product offerings to be announced this year.

True Link builds financial products for the tens of millions of American households where a caregiver helps manage a loved one's money – parents of kids and teens and families navigating aging, disability, addiction, and mental health challenges. Today, True Link's products help individuals make nearly $1 billion in card purchases each year, and through True Link Financial Advisors, LLC, the company manages over $2 billion in assets. 1 Its net promoter score of 80 – compared to a banking industry average of 30 2 – reflects the depth of need these families have for purpose-built financial tools.

24% of households care for a kid or teen, and 28% care for an aging parent or other vulnerable adult. 90% of those who see their bank as helpful will seek additional products from their bank, versus only 9% of those who see their bank as neutral to unhelpful – a stunning 9X loyalty increase. 3 “Caregiving families are among a bank's most valuable customers, and until now, no major bank has had an impressive, memorable experience for them," said Kai Stinchcombe, CEO and founder. The True Link partnership has yielded strong results for a recent top-20 bank partner, driving loyalty and deposit growth and attracting new-to-bank customers, with more partnerships in the works. “We expect high quality family banking to become table stakes at major financial institutions within the next five years.”

True Link also deepened its offerings for older teens and their parents by launching one of the first debit cards for a state 529 college savings plan, enabling families to spend on qualified education expenses with built-in spending controls and recordkeeping. The 529 launch builds on True Link's leadership in state 529A programs – the company already partners with over 20 state-run savings programs for people with disabilities.

"We've built a platform that reaches caregiving families wherever they are – directly, through their bank, through government programs they are already using, through their housing or legal support, or through other professionals," said Coulter King, COO. "That's how you go from serving hundreds of thousands of families to serving the tens of millions who need these solutions."

True Link has raised approximately $67 million of venture capital and its Seed, A, and B rounds were led by Midas List investors at Y Combinator, Initialized, QED, and Khosla. Strategic investors include Huntington National Bank, Fifth Third Bancorp, Allianz Life Ventures, and Nippon Life. The company has been profitable and cash-flow positive without raising new venture capital since 2020.

About True Link Financial:

True Link provides banking, investment, and software solutions for families managing money together. With over a decade of proven impact and an 80+ NPS, the company’s platform is purpose-built to support older adults, teens, people with disabilities, individuals in recovery, and others who rely on trusted support to manage their finances. True Link helps banks, credit unions, nonprofits, government programs, and other partners offer customizable spending settings, caregiver-managed account features, and fraud prevention tools that help increase a family member’s independence.

1 - Investment management services are provided through True Link Financial Advisors, LLC, registered with the SEC. Registration with the SEC does not imply skill or training nor does it constitute an endorsement by the SEC. Assets under management with True Link Financial Advisors, LLC as of 02/01/2026.

2 - https://customergauge.com/benchmarks/blog/financial-services-nps-benchmarks

3 - The study surveyed a randomly-selected representative group of 2,500 American adults over 25. Full report here: 2025 Family Banking Report.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260218843270/en/

CONTACT: Media Inquiries:

Maria Lajewski

773-308-5602

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: PERSONAL FINANCE FINANCE BANKING PROFESSIONAL SERVICES FINTECH

SOURCE: True Link Financial

Copyright Business Wire 2026.

PUB: 02/19/2026 03:00 PM/DISC: 02/19/2026 03:00 PM

http://www.businesswire.com/news/home/20260218843270/en