Qualtrics Selects ROI·DNA, a Hotwire Global company, as Global Digital Advertising Partner

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 24, 2025--

ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, today announced it has been selected as the global digital advertising partner for Qualtrics, the leader and creator of the experience management (XM) category. In this role, ROI·DNA will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth and deepen engagement with key audiences.

Qualtrics chose ROI·DNA following a competitive process, citing strong team chemistry and the agency’s ability to deliver impact at both global and local scale, as well as its tech-forward approach including proprietary AI tools to help deliver insights and programs more efficiently. The partnership will focus on driving measurable outcomes through integrated digital campaigns across paid search, social, and programmatic channels, partnering closely with internal Qualtrics teams across communications and marketing around the world.

“Qualtrics is transforming how the world’s best organizations deliver customer and employee experiences,” said Gavin Warrener, Vice President of Digital Experiences at Qualtrics. “ROI·DNA’s technology-driven approach, proven success in scaling global paid media and local market experts on the ground in the markets that matter to us make them an ideal partner as we expand our category leadership.”

“At ROI·DNA, we’re passionate about helping ambitious technology brands reach and engage the audiences that matter most,” said Brian DeHaan, Senior Vice President of Growth and Client Services at ROI·DNA. “This partnership with Qualtrics demonstrates how we combine AI and tech smarts with human experts on the ground to deliver innovative digital marketing programs that connect brand purpose with measurable business results worldwide.”

This collaboration underscores ROI·DNA’s expertise in delivering global-scale performance marketing for high-growth technology companies and strengthens Qualtrics’ ability to engage audiences with precision and impact in every market.

About ROI·DNA

ROI·DNA, a Hotwire Global company, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Qualified, PathFactory, Mutiny, Google, and LinkedIn, helping drive over $14B in revenue for leading tech innovators including AWS, Cisco, BeyondTrust, Flexential, Salesforce, and Nerdio.

For more information, please visit www.roidna.com.

About Hotwire Global

Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.

Hotwire is part of The Enero Group. Follow us here to see how 20+ years at the forefront of communications and marketing help Hotwire make the technical, irresistible.

About Qualtrics

Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.

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CONTACT: Media Contact

Sylvia Ortegon

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: TECHNOLOGY MARKETING ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES SOFTWARE DIGITAL MARKETING DATA ANALYTICS ARTIFICIAL INTELLIGENCE

SOURCE: ROI·DNA

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PUB: 09/24/2025 09:05 AM/DISC: 09/24/2025 09:05 AM

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