Material Receives Two ESOMAR Awards for Best Customer Experience Insight and Excellence in AI in Market Research
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6:18 AM on Thursday, October 2
The Associated Press
NEW YORK--(BUSINESS WIRE)--Oct 2, 2025--
Material, an intelligent growth company providing consumer data and insights, brand and product innovation, is pleased to announce it is the recipient of two 2025 North America ESOMAR Awards: Best Customer Experience Insight and Excellence in AI and Automation in Market Research. The ESOMAR Awards celebrate market research innovators and visionaries whose outstanding work is redefining the role of insights in business, culture and society.
Best Customer Experience Insight Award
Material received the Best Customer Experience Insight Award for its work with Encore, the global leader in event production and technology. Material’s CX insights team partnered with Encore to transform its post-event transactional survey program into a sophisticated, actionable insights ecosystem, enabling a customer-centric culture of excellence.
Excellence in AI and Automation in Market Research Award
Material was recognized with the Excellence in AI and Automation in Market Research Award for the implementation of Muse, its proprietary AI tool, with a global consumer payments financial technology company. Muse transforms static customer segmentation models into dynamic, conversational AI personas, allowing users to interact with segments to test messaging, refine strategy and unlock immediate insights.
In addition to these two awards, Material was also named a finalist in the Innovative Data Visualization category for its customer journey work with retailer Northern Tool. Material’s Dynamic Journey Mapping system, a modular browser-based insights portal, replaces outdated and static journey maps with a living, continuously updated system that unifies analytics, market data and customer intelligence.
“It's vividly clear that the next generation of intelligent growth is taking place at the three-way intersection of deep human insight, cutting-edge technology and actionability,” said Caroline Mackenzie Kennedy, Material CMO. “We’re thrilled that Material's leadership in this space has been recognized by ESOMAR – and grateful for the trust clients like Northern Tool and Encore place in our teams to deliver transformative impact for their businesses.”
About Material
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at materialplus.io.
View source version on businesswire.com:https://www.businesswire.com/news/home/20251001499091/en/
CONTACT: Media Contact
Tiffany Francis, Material
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: TECHNOLOGY MARKETING COMMUNICATIONS PROFESSIONAL SERVICES SOFTWARE DIGITAL MARKETING DATA ANALYTICS DATA MANAGEMENT ARTIFICIAL INTELLIGENCE
SOURCE: Material
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PUB: 10/02/2025 09:18 AM/DISC: 10/02/2025 09:17 AM
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