EoS Fitness Becomes First Large Gym Operator in the U.S. to Launch EGYM Genius AI

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DALLAS--(BUSINESS WIRE)--Sep 23, 2025--

EoS Fitness is continuing to trailblaze within the fitness industry with the launch of EGYM Genius. EoS is the first gym chain in the United States to feature the latest AI-based software innovation from EGYM, the world market leader for holistic, intelligent fitness training solutions.

Powered by AI, EGYM Genius delivers hyper-personalized workout plans tailored to each member’s goals, fitness level and the specific equipment available at their gym. Genius integrates seamlessly with EoS Smart Strength Equipment powered by EGYM, a revolutionary strength training equipment line that personalizes and gamifies each member’s workout, and incorporates all available machines and equipment at each location to provide a well-rounded, location-specific training plan.

“EGYM Genius speaks to our continued focus on innovating and transforming the health and fitness experience for all,” said Rowdy Yates, Executive Vice President of Fitness at EoS Fitness. “EGYM Genius empowers personal trainers to focus on what matters most — the members’ progress.”

By automating plan development using individualized data, personal trainers spend less time on logistics and more time coaching, motivating and driving results.

“Our personal trainers want more time with their clients to hold them accountable, demonstrate proper form and focus on outcomes,” said Yates. “Genius makes that possible. This collaboration marks another exciting milestone for us as we continue to raise the bar and set new industry standards.”

“EGYM Genius bridges smart technology with traditional gym equipment to deliver training plans that adapt and improve with every workout,” said John Ford, Chief Product Officer at EGYM. “EoS members will benefit from the insights from over seven billion EGYM Genius data points, combined with their personal training preferences, to create the ideal routine for achieving their fitness goals efficiently and effectively. We look forward to enhancing our partnership with EoS with the rollout of EGYM Genius, further elevating their members’ fitness journeys.”

EGYM Genius is coming soon to select EoS locations including Plano, Texas, and Port St. Lucie, Fla., before expanding nationwide to all gyms equipped with EoS Smart Strength Equipment powered by EGYM.

For more information about EoS or the nearest location, visit www.eosfitness.com.

About EoS Fitness

EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities and extensive personal training options starting at just $9.99 per month. www.EoSfitness.com.

About EGYM

EGYM is a vertically integrated market leader in the fitness and health industry with the vision of transforming healthcare from repair to prevention. EGYM partners with companies to improve employee health by providing access to fitness and health facilities and equips those facilities with smart gym equipment and digital solutions to offer an AI-driven workout experience for people of all skill levels. Corporates benefit from reduced healthcare costs and increased productivity, and clubs from a growing membership base that stays engaged. EGYM.com

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SOURCE: EoS Fitness

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PUB: 09/23/2025 05:00 AM/DISC: 09/23/2025 04:59 AM

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