Baked by Melissa Partners with Iconic Candy Brands to Launch Brand’s First Candy Bar-Inspired Cupcake Collection

Courtesy of Baked by Melissa

“I’ve dreamed of partnering with candy brands like Butterfinger® and CRUNCH® since founding the company almost 17 years ago,” said Melissa Ben-Ishay, CEO and Cofounder of Baked by Melissa. “This is a pinch me moment for sure, with ingredients like 100 Grand®, Butterfinger®, CRUNCH® and Baby Ruth®, each flavor is more delicious than the next!”

Designed to delight candy lovers of all ages, each cupcake features elements of the iconic candy bars whether infused into the cake, stuffing, icing, or used as toppings, capturing the unmistakable flavor of each original bar in a perfect bite – just in time for the most candy-obsessed time of year. The collection will be available from September 8 through September 26. Customers can taste all six flavors in a Candy Bar Cupcakes 25-pack ($37), available in stores and online at bakedbymelissa.com for nationwide shipping, in-store pickup, and same-day delivery in Manhattan, as well as a Candy Bar Cupcakes 12-pack ($19), available exclusively in stores. Both pack sizes will also be available for Manhattan delivery through UberEats, Grubhub, and DoorDash at premium prices.

“We’re thrilled to team up with Baked by Melissa and give our iconic chocolate brands a bold, bite-sized makeover,” said Sajani Manchanda, Senior Brand Manager at CRUNCH®. “This collaboration is a delicious reminder that classics can spark playful innovation—especially during Halloween, when these crave-worthy flavors take center stage in celebrations.”

This news follows a series of several high-profile partnerships from Baked by Melissa, including Wonder, Paw Patrol, Good Culture, Tabasco, Claussen, and more, continuing the brand's history of buzzworthy partnerships that deliver joy in every bite.

For more information, please visit Baked by Melissa’s website at bakedbymelissa.com and follow @bakedbymelissa on social media.

ABOUT BAKED BY MELISSA

Founded by Melissa Ben-Ishay in 2008, Baked by Melissa is the New York-based dessert company famous for its handcrafted bite-size cupcakes and treats in a wide variety of flavors. The brand operates 9 retail locations in the NYC area, and an online storefront offering nationwide shipping. With its highly acclaimed assortment of flavors, gift boxes for every occasion, and freshness guaranteed, Baked by Melissa has become a go-to brand to celebrate all of life’s moments across the U.S. In 2020, Melissa went viral on TikTok with videos of her salads and everyday meals. Today, her 4 million followers recreate her recipes at home, each designed to deliver the perfect bite just like her namesake cupcakes. Her newest cookbook, Come Hungry, was released January 2024 and became an instant New York Times bestseller. Learn more at bakedbymelissa.com.

ABOUT FERRERO

Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.

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SOURCE: Baked by Melissa

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PUB: 09/08/2025 09:00 AM/DISC: 09/08/2025 08:59 AM

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