American Marketing Association Announces 2025 Art of Marketing Conference at University of San Diego’s Knauss School of Business

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SAN DIEGO--(BUSINESS WIRE)--Oct 6, 2025--

The San Diego Chapter of the American Marketing Association (AMA) today announced the return of its signature event— the Art of Marketing Conference —now entering its fourth groundbreaking year. Taking place on Friday, October 24, 2025, at the Knauss School of Business at the University of San Diego, this year’s conference promises an electrifying blend of creativity, strategic insight, and forward-thinking innovation.

The Art of Marketing (AOM) Conference has become a premier gathering for marketers, brand leaders, and creative professionals. As one of the select AMA chapters nationwide to host this flagship experience, AMA San Diego continues to champion bold ideas and meaningful connections, serving as a driving force for growth and collaboration across the region’s thriving marketing and business landscape.

Conference afternoon keynote speaker Head of Earned Media and Brand Social at KFC and formerly with Taco Bell and Disney, Matt Prince says The AOM is a place to challenge the way we think about the industry itself.

“Marketing has always been at the center of culture, and this conference brings together the people who are shaping what’s next,” Prince says.

Conference Schedule

Attendees will explore the future of marketing through immersive sessions, thought-provoking panels, and hands-on networking opportunities. From Tourism and Sports Marketing to AI and New Media, the conference covers the full spectrum of modern marketing.

Open to both AMA San Diego members and non-members, the conference offers a robust full-day program from 8:00 AM to 5:00 PM, followed by a networking reception and happy hour from 5:00 PM to 7:00 PM—providing valuable opportunities to engage with industry leaders and peers in a welcoming, informal atmosphere.

Tickets on sale now:www.sdama.org.

Program Tracks

The 2025 Art of Marketing Conference features four thoughtfully curated tracks, each designed to address key facets of modern marketing:

• The Storyteller – Explore the power of authentic brand narratives and emotional engagement.
• The Specialist – Delve into strategies for reaching niche audiences and enhancing customer experience.
• The Strategist – Gain insights into staying competitive in a rapidly evolving digital landscape.
• The Trend-Setter – Examine the convergence of creativity and emerging technologies such as AI and Web3.

Programming & Speakers

The AOM distinguishes itself from traditional marketing conferences through its highly interactive and immersive format. The day will begin with a dynamic improv session designed specifically for business leaders, setting the stage for creative thinking and collaboration. In the afternoon, participants will delve into Sports Marketing—an area that has played a pivotal role in the city's success this year. The conference will culminate in a captivating keynote fireside discussion led by renowned brand strategist Matt Prince. This interactive session promises a candid, free-thinking exploration of the decisions, detours, and defining moments reshaping the future of marketing and social media. Through compelling storytelling and actionable insights, Prince will reveal the strategies to turn brands from simply relevant to truly iconic.

Between the opening and closing keynote sessions, AOM will feature a series of impactful presentations and panel discussions from leading brands such as PlayStation, San Diego FC, Sports San Diego, Compass Real Estate, Q2 Insights,SeaWorld, KPBS, SDG&E, Gaylord Resorts, and others—offering attendees a breadth of insights from across the marketing and business landscape.

Sponsors include Outfront, Downtown Works, Knauss School of Business, University of San Diego, SeaWorld, Sports San Diego, Ferrari Productions, Selfie Here, Clearpoint Agency, Max Lux, and more.

AMA San Diego Board of Directors President and SolarTech Chief Strategy Officer Nick Hofer says, “The Art of Marketing Conference reminds us why marketing is not just a discipline—it’s a dynamic force for change. We’re thrilled to convene the brightest minds and boldest ideas, empowering professionals to lead with creativity, strategy, and purpose. This event is more than a gathering; it’s a catalyst for the future of our industry in not only San Diego, but nationally.”

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CONTACT: Media contact:Hilary McCarthy

Clearpoint Agency

[email protected]

774.364.1440

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: DIGITAL MARKETING MARKETING COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: American Marketing Association San Diego

Copyright Business Wire 2025.

PUB: 10/06/2025 05:07 PM/DISC: 10/06/2025 05:05 PM

http://www.businesswire.com/news/home/20251006597912/en