Touch and Go: Manufacturers Need to Find the Sweet Spot Between Screens and Simplicity in the Digital Cockpit Revolution, J.D. Power Finds

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TROY, Mich.--(BUSINESS WIRE)--Sep 15, 2025--

According to the J.D. Power 2025 U.S. Multimedia Quality and Satisfaction Study℠ released today, vehicle multimedia-related issues have declined to 42.3 problems per 100 vehicles (PP100), down from 44.1 PP100 in 2024. However, infotainment continues to be a concern, with five of the top 10 most frequently cited issues by drivers involving multimedia systems. Notably, touchscreen and digital display problems increased year over year to 4.2 PP100 from 4.0 PP100.

“As automakers accelerate toward fully digital cockpits, we’re seeing a clear shift in consumer expectations as larger touchscreens are now the norm, but intuitive use has been inconsistent,” said Lisa Boor, senior manager of auto benchmarking and mobility development at J.D. Power. “Vehicle owners desire technology that is easy to use and minimizes distractions while driving. User frustration builds when controls are confusing and screens are cluttered. Data shows that a blend of touchscreen and physical buttons enhances usability – the goal isn’t simply fewer buttons, but also intuitive design.”

The highest-ranked vehicles in each segment are:

• Midsize/Large: Nissan Murano
• Midsize/Large Premium: BMW X6
• Small/Compact: Kia K4
• Small/Compact Premium: BMW X4

See the rank charts for each segment at https://www.jdpower.com/pr-id/2025105.

The 2025 U.S. Multimedia Quality and Satisfaction Study is based on responses from 92,694 purchasers and lessees of new 2025 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from June 2024 through May 2025.

For more information about the U.S. Multimedia Quality and Satisfaction Study, visit https://www.jdpower.com/business/automotive/us-multimedia-quality-and-satisfaction-study.

About J.D. Power

J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.

J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

About J.D. Power and Advertising/Promotional Rules:http://www.jdpower.com/business/about-us/press-release-info

View source version on businesswire.com:https://www.businesswire.com/news/home/20250915422229/en/

CONTACT: Media Relations Contacts

Joe LaMuraglia, J.D. Power; 336-733-4412;[email protected]

Shane Smith; East Coast; 424-903-3665;[email protected]

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SOURCE: J.D. Power

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PUB: 09/15/2025 08:00 AM/DISC: 09/15/2025 07:59 AM

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