Treasure Data Unveils Treasure Code, Bringing Agentic AI to Customer Data Operations

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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb 23, 2026--

Treasure Data today announced the general availability of Treasure Code, an AI-native command-line interface transforming how teams operate the Treasure Data Intelligent Customer Data Platform (CDP). Treasure Code enables technical teams and AI agents to securely operate the entire Treasure Data platform as code, bringing DevOps discipline and automation to every part of the CDP.

“We’ve never seen such organic adoption from an AI-native product at Treasure Data, with over a quarter of our customers embracing Treasure Code in a matter of days,” said Rafa Flores, Chief Product Officer at Treasure Data. “Our customers deal with incredible complexity and scale operating a CDP, often with upwards of hundreds of millions of profiles and trillions of data points processed. Treasure Code reduces the operational burden of data operations, enabling brands to manage a CDP with fewer resources and free teams up for strategic, high-impact work.”

Treasure Code overview

As data platforms and CDPs grow more complex, relying on manual steps slows iteration and increases operational risk. Treasure Code is built for data engineers, platform teams, marketing operations, and advanced CDP users who need direct, programmatic control across data, customer workflows, and AI systems.

It provides an AI-native command-line interface that enables users to operate and automate data workflows, CDP configurations, customer journeys, and AI agents, augmented with Claude Code for natural-language-driven creation and iteration. By enabling AI-assisted iteration with human verification, Treasure Code helps improve operator productivity and reduce time to build and change data and CDP workflows.

Key benefits include:

• Execute tasks in natural language. Turn technical intent into production reality instantly by commanding data, segments, and workflows through natural language instead of complex SQL or CLI syntax.
• Code-grade governance. Manage CDP configurations as version-controlled code with peer reviews and instant rollbacks.
• Zero-friction operations. Consolidate fragmented consoles and scripts into one consistent command layer that automates deployments from development to production in seconds.

Customer adoption

Treasure Code has seen rapid adoption despite its infancy. Approximately one-quarter of the Treasure Data customer base is already utilizing it for technical operations.

“With Treasure Code, it feels like we’ve added a legion of data engineers to the team. I can describe what I want in plain language and get production-ready SQL, segments, and workflows in minutes.”

– Tomohiko Sugiura, Executive Vice President, Dentsu Digital

“Treasure Code is a transformative feature that fundamentally changes how we implement and operate our CDP. Historically, constructing data pipelines and workflows required highly specialized technical skills. With Treasure Code, however, we can now execute these tasks rapidly and easily using natural language. This allows even non-experts to maintain high-quality implementations, and we are eager to actively leverage this capability to accelerate our business. “

– Hideo Ota, Senior Vice President & Executive Officer, NTT Integration

Availability

Treasure Code is available now for Treasure Data customers. Contact your account manager to get started.

About Treasure Data

Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-enabled marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning. Visit www.treasuredata.com to learn more.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260223231487/en/

CONTACT: Press Contact

Staley White

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA CANADA

INDUSTRY KEYWORD: SOFTWARE INTERNET PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY ARTIFICIAL INTELLIGENCE DIGITAL MARKETING DATA ANALYTICS MARKETING ADVERTISING COMMUNICATIONS CONTENT MARKETING

SOURCE: Treasure Data

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PUB: 02/23/2026 08:00 AM/DISC: 02/23/2026 08:00 AM

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