Praia Health Launches Praia Intelligence, Driving 30% Patient Lead Conversion Lift Across Health Systems

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CHICAGO--(BUSINESS WIRE)--Oct 21, 2025--

Praia Health, a patient experience orchestration platform for health systems, today released Praia Intelligence, an AI-powered digital personalization engine designed to unify identity, data, and patient engagement workflows and transform them into actionable context. The feature delivers more advanced real-time personalization and automation for health systems across acquisition, engagement, and retention efforts.

In early deployments, Praia Intelligence has delivered measurable results by transforming fragmented healthcare data into measurable growth and loyalty:

• 15%-30% lift in patient lead conversions
• 10%-20% reduction in patient acquisition cost (CAC) with churn risk alerts
• 2x-4x higher engagement through intelligent nudging
• 8%-15% increase in repeat visits with personalized recommendations and guidance

Praia Intelligence brings three powerful capabilities to the Praia Health platform. It transforms siloed data into a unified knowledge graph for identity resolution and actionable context, drives real-time personalization through next best action engines and dynamic nudges, and leverages AI-assisted and machine learning agents to automate outreach, optimize forecasting, and strengthen patient retention. Praia delivers a human-in-the-loop architecture that enables health systems to configure, deploy, and continuously observe AI-assisted agent tasks within a secure, compliant environment.

“Health systems don’t need more isolated tools; they need an intelligent conductor that brings all the pieces into harmony,” said Justin Dearborn, CEO of Praia Health. “Praia Intelligence orchestrates data, engagement, and automation in a unified way, so systems can scale personalized experiences without the noise of fragmented point solutions or outreaches.”

“Praia Intelligence gives us greater control over our patients’ journeys and empowers our teams to guide engagement with far more precision,” said Andy Chu, SVP of Product and Technology for Providence Digital Innovation Group. “We’re able to make a bigger impact without adding more time, effort, or staff, shifting our focus from managing tools to truly shaping patient experiences.”

Praia Intelligence is available now to current and prospective Praia Health clients. For more information or to request a demo, visit www.praiahealth.com/intelligence.

About Praia Health

Praia Health is a digital health growth platform that helps health systems activate patients, reduce friction, and scale access. By integrating identity resolution, behavior modeling, and AI automation, Praia transforms disconnected data into seamless, outcomes-driven experiences. Learn more at www.praiahealth.com.

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KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: DATA MANAGEMENT HEALTH TECHNOLOGY PRACTICE MANAGEMENT HEALTH TECHNOLOGY SOFTWARE ARTIFICIAL INTELLIGENCE

SOURCE: Praia Health

Copyright Business Wire 2025.

PUB: 10/21/2025 09:00 AM/DISC: 10/21/2025 09:00 AM

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