Meta buys startup Manus in latest move to advance its artificial intelligence efforts

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DETROIT (AP) — Meta is buying artificial intelligence startup Manus, as the owner of Facebook and Instagram continues an aggressive push to amp up AI offerings across its platforms.

The California tech giant declined to disclose financial details of the acquisition. But The Wall Street Journal reported that Meta closed the deal at more than $2 billion.

Manus, a Singapore-based platform with some Chinese roots, launched its first “general-purpose” AI agent earlier this year. The platform offers paid subscriptions for customers to use this technology for research, coding and other tasks.

“Manus is already serving the daily needs of millions of users and businesses worldwide,” Meta said in a Monday announcement, adding that it plans to scale this service — as Manus will “deliver general-purpose agents across our consumer and business products, including in Meta AI.”

Xiao Hong, CEO of Manus, added that joining Meta will allow the platform to “build on a stronger, more sustainable foundation without changing how Manus works or how decisions are made.” Manus confirmed that it would continue to sell and operate subscriptions through its own app and website.

The platform has grown rapidly over the past year. Earlier this month, Manus announced that it had crossed the $100 million mark in annual recurring revenue, just eight months after launching.

Some of Manus' initial financial backers reportedly included China's Tencent Holdings, ZhenFund and HSG. And the company that first launched the platform — Butterfly Effect, which also operates under the name monica.im, which was founded in China before moving to Singapore.

A Meta spokesperson confirmed on Tuesday that there would be “no continuing Chinese ownership interests in Manus AI” following its transaction, and that the platform would also discontinue its services and operations in China. Manus reiterated that it would continue to operate in Singapore, where most of its employees are based.

Meta CEO Mark Zuckerberg has been pushing to revive its commercial AI efforts as the company faces tough competition from rivals such as Google and OpenAI, maker of ChatGPT. In June, the company made a $14.3 billion investment in AI data company Scale and recruited its CEO Alexandr Wang to help lead a team developing “superintelligence” at the tech giant.