HSA Bank Launches Education Campaign for Newly Eligible Consumers

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MILWAUKEE--(BUSINESS WIRE)--Nov 18, 2025--

HSA Bank, a division of Webster Bank, N.A., is introducing a Take care of it with an HSA campaign, including resources to educate eligible consumers enrolling in a Bronze or Catastrophic health plan in the wake of changes to federal government legislation in the H.R. 1 Bill.

Commonly known as the One Big Beautiful Bill Act, the legislation expands rules around Health Savings Accounts (HSAs) including enrollment eligibility to include all Bronze and Catastrophic health coverage offered through the ACA Marketplace beginning January 1, 2026. This change is expected to potentially allow at least seven million eligible consumers to sign up for an HSA and set aside tax-free dollars for short-term healthcare expenses as well as long-term savings for healthcare expenses in retirement.

“Consumers face rising premiums and healthcare costs and may not be aware of the developments that impact their health plan choices,” said Kevin Robertson, Chief Growth Officer, HSA Bank. “As a leading HSA provider, we’re uniquely positioned to help individuals manage healthcare costs while supporting their long-term financial goals.”

HSA Bank’s Take care of it with an HSA webpage features educational content to help consumers make informed decisions during and beyond the 2026 open enrollment period, including a short video explaining how an HSA works and a guide for consumers on utilizing an HSA to offset costs through tax benefits while they are working and into retirement.

About HSA Bank

At HSA Bank, we’re working toward a world where everyone is confidently engaged with their health and wealth. By delivering personalized insights, experiences and solutions, we make it simple for our nearly 4 million members nationwide to drive value and tangible outcomes. As one of the leaders in health accounts for over two decades, we have the depth and breadth of expertise that matters most. We are devoted to delivering an outstanding user experience and our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for individuals, employers and partners. As of September 30, 2025, HSA Bank had $15.4 billion in total footings comprising $9.1 billion in deposit balances and $6.3 billion in assets under administration through linked investment accounts.

HSA Bank is a division of Webster Bank, N.A., Member FDIC Plan Administrative Services and Benefit Services are administered by Webster Servicing LLC. To learn more, visit hsabank.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251116296477/en/

CONTACT: Media Contact:

Janette Baxter

Webster Bank

(203) 232-5112

[email protected]

KEYWORD: WISCONSIN UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: PERSONAL FINANCE INSURANCE FINANCE BANKING PROFESSIONAL SERVICES HEALTH INSURANCE OTHER EDUCATION GENERAL HEALTH HEALTH EDUCATION

SOURCE: HSA Bank

Copyright Business Wire 2025.

PUB: 11/18/2025 08:37 AM/DISC: 11/18/2025 08:37 AM

http://www.businesswire.com/news/home/20251116296477/en