Feel the Love with Free Workouts at EoS Fitness this Valentine’s Day
News > Business News
Audio By Carbonatix
2:00 AM on Tuesday, February 10
The Associated Press
DALLAS--(BUSINESS WIRE)--Feb 10, 2026--
EoS Fitness, the national High Value. Low Price.® (HVLP) gym chain, is giving Valentine’s Day a modern makeover by opening all its gyms to the public for free on Saturday, Feb. 14. For one day only, all open EoS locations are inviting their communities to work out together at any open EoS Fitness location, no reservations, no cover charge, just good vibes and endorphins.
The free workout day taps into a growing cultural shift toward wellness-driven socializing and budget-friendly experiences. As more people trade cocktails for cardio and group fitness classes replace bar meetups, fitness spaces are emerging as the new place to come together, recharge and socialize in a way that actually feels good the next day. By offering a no-cost way to participate, EoS Fitness is making it easier than ever for people to try something new together, turning Valentine’s Day into an experience focused on feeling strong rather than spending big.
“We’re watching nightlife evolve in real time,” said Shilpi Sullivan, chief marketing officer, EoS Fitness. “For a lot of people, the gym has become the new happy hour. It's a place to connect, blow off steam and invest in ourselves in ways that actually leaves us feeling more energized than when we walked in. Valentine’s Day is the perfect moment to lean into that shift and show our communities that working out together can be even more fun and meaningful than a night out.”
With upbeat music, high-energy spaces and a welcoming atmosphere with something for every fitness level, EoS Fitness is redefining what a night out looks like. Instead of expensive restaurant reservations, everyone’s invited to lift, sweat and move together, whether that’s side-by-side on a piece of cardio equipment watching a big screen movie, a steamy group fitness class, an indulgent recovery session, or a competitive strength session that turns motivation into good-for-you connection.
“People crave connection. That’s not going away,” added Sullivan. “Working out together is one of the most genuine ways to connect with others while doing something good for ourselves. We’re watching wellness take center stage as the new way people unwind, recharge and spend time together. The gym isn’t just a place to work out anymore; it’s a community hub where relationships grow and people feel genuinely supported.”
From couples looking for an active date night to friends swapping cocktails for kettlebells and solo gym-goers practicing a little self-love, Valentine’s Day at EoS is all about feeling good, moving together and making fitness a connected social experience.
EoS Fitness’ state-of-the-art and premium amenities make it an easy place to celebrate:
- The EoS Yard® for group-style workouts
- Spacious cardio and strength floors for partner sessions
- A diverse range of group fitness classes to bring your friends or make some new ones (Access to classes for the public based on first-come, first-served basis.)
- High tech recovery options including massage chairs, compression therapy, saunas and more
- The MOVEoS Cinema where you can watch a big screen movie while you work out
- Personal trainers and on-site fitness experts offering simple, partner-friendly workout ideas
For those who want to keep the momentum going, guests can also take advantage of a limited-time offer:
- Join in for $1 down + as low as $9.99/mo*
- Month-to-month, cancel anytime
*Valid on select membership types at participating locations. Plus taxes and fees.
For more information about EoS Fitness or to find a nearby location, visit www.eosfitness.com.
About EoS Fitness
EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 200 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities and extensive personal training options starting at just $9.99 per month. www.EoSfitness.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20260210458295/en/
CONTACT: Media Contact:
Melissa Rue
208-850-5939
KEYWORD: TEXAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: HEALTH SPORTS CONSUMER WOMEN FITNESS & NUTRITION MEN GENERAL SPORTS
SOURCE: EoS Fitness
Copyright Business Wire 2026.
PUB: 02/10/2026 05:00 AM/DISC: 02/10/2026 05:00 AM
http://www.businesswire.com/news/home/20260210458295/en
