Whoopi Goldberg launches WhoopInk, a Blackstone Publishing imprint

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NEW YORK (AP) — After having more than a dozen books of her own published, Whoopi Goldberg wants to help others do the same.

The Oscar-winning actor and co-host of “The View” has launched the imprint WhoopInk, a partnership with Blackstone Publishing that will focus on bringing “fresh, diverse new talent to the marketplace” and on works spanning across genres. According to Blackstone, Goldberg will be “intimately involved” with the imprint, on everything from cover design to promotion.

At least one WhoopInk author already is well known to Goldberg — Rick Bleiweiss, a Blackstone executive who signed up Goldberg's “Bits and Pieces: My Mother, My Brother, and Me” for the publisher. Goldberg plans to publish the next novel in Bleiweiss' “Pignon Scorbion & the Barbershop Detectives” mystery series and to release some of her own books, including a collaboration with longtime business partner Tom Leonardis and a follow-up to “Bits and Pieces,” a bestselling memoir that comes out in paperback this week.

“I am personally looking forward to finding new authors, working with established authors, and bringing influential voices into this curated imprint,” Goldberg said in a statement Monday.

Numerous other celebrities have overseen their own imprints in recent years, including Sarah Jessica Parker,John Legend and Questlove. Reese Witherspoon, Dakota Johnson and Dua Lipa are among the public figures who have formed their own book clubs.