Genius Gourmet Launches High-Protein, Gluten-Free Protein Puffs in Two Bold Flavors

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COEUR D’ALENE, Idaho--(BUSINESS WIRE)--Nov 25, 2025--

Genius Gourmet, a leading innovator in better-for-you snacks, today announced the debut of its newest product line: Genius Gourmet Protein Puffs, launching in Buffalo and Cheddar Cheese. These high-protein, gluten-free snacks deliver the big crunch and bold flavor consumers want—without sacrificing nutritional integrity.

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Genius Gourmet NEW Protein Puffs (Photo: Genius Gourmet)

The launch comes just ahead of the brand’s six-year anniversary on November 28th, marking a major milestone for the company.

A Legacy of Innovation

Genius Gourmet was founded by Lance Rankin, former co-founder of Premier Protein, whose vision helped ignite one of the biggest protein movements in modern grocery. Six years later, Genius Gourmet continues to build on that foundation, pushing into new categories with high-quality, great-tasting, functional snacks.

“Lance set the tone early: flavor first, function always,” said Josh Christensen, VP of Marketing. “We’re proud to honor that legacy as we expand into more innovative products that deliver on what today’s consumers expect.”

Big Crunch. Bold Flavor. Smarter Snacking.

The new Genius Gourmet Protein Puffs were designed for families, athletes, and flavor-driven snackers who want better options than what the category has historically offered. Each serving provides:

• 15g of Protein
• Gluten-Free & GMO-Free Formula
• Bold, crave-worthy flavor profiles
• A satisfying, high-crunch texture

Whether tossed into a lunchbox, stashed in a gym bag, or kept in the office drawer, Protein Puffs give consumers a smarter, more enjoyable way to snack.

“Our Protein Puffs hit that perfect intersection of taste and performance,” added Christensen. “Healthy snacks shouldn’t taste like a compromise—and these don’t.”

Availability

Protein Puffs are now available in HEB stores and online at GeniusGourmet.com and Amazon.com. Find it in future retailers Q1 2026!

About Genius Gourmet

Founded in 2019, Genius Gourmet develops better-for-you protein snacks designed for modern families and active consumers. From bars to cookies to drinks and salty snacks, the company continues to expand across Club, Mass, Convenience, Grocery, and eCommerce nationwide - driven by a commitment to flavor, function, and innovation.

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CONTACT: For retail, media, or distribution inquiries, contact:

Josh Christensen

Genius Gourmet Inc.

VP Marketing

[email protected]

KEYWORD: IDAHO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL SUPERMARKET FOOD/BEVERAGE

SOURCE: Genius Gourmet

Copyright Business Wire 2025.

PUB: 11/25/2025 08:05 AM/DISC: 11/25/2025 08:05 AM

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