European Watch Company Launches Crown & Caliber as Online Luxury Lifestyle Magazine

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BOSTON--(BUSINESS WIRE)--Feb 10, 2026--

European Watch Company (EWC), the Boston-based, family-owned leader in pre-owned luxury timepieces, today reintroduces Crown & Caliber (C&C) as an online luxury lifestyle magazine. The new Crown & Caliber pairs horological authority with broader cultural storytelling, delivering daily coverage of watches, style, travel, and experiences that celebrate a life well lived.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210386871/en/

(L-R): Jason McCarty, Digital Experience and Development Manager, Becca Pierpoint, Photo Editor, Alexandra Cheney, Editor in Chief and Editorial Director, Crown & Caliber, Joshua Ganjei, CEO European Watch Company, Publisher Crown & Caliber

Founded in Atlanta as a pre-owned watch platform and acquired by EWC in 2024, Crown & Caliber now expands its editorial mission to a global audience. With an engaged community across Instagram, Facebook, and YouTube and a strong subscriber base, the relaunch positions C&C as a premier editorial destination for collectors and curious readers alike.

“Crown & Caliber’s loyal following made the acquisition an easy choice. Today’s relaunch evolves that community into a broader editorial home for watches and the world around them, with daily coverage designed to inform, inspire, and entertain,” said Joshua Ganjei, CEO of European Watch Company.

At the helm is Editor-in-Chief and Editorial Director Alexandra Cheney, who leads a distinguished team of contributors around the world. With two decades of experience and a reputation for discerning taste and decisive leadership, Cheney will spearhead Crown & Caliber’s transformation into a premier lifestyle publication at the intersection of horology, luxury, culture, travel, and technology, accelerating frequency, expanding distribution, and growing readership through best-in-class content and strategic partnerships.

By combining EWC’s unparalleled reputation in the luxury watch world with Crown & Caliber’s editorial voice and community, the digital editorial expansion reflects a forward-looking vision that bridges collectors and enthusiasts with not just timepieces, but the broader lifestyle that surrounds them.

Ganjei commented: “Alexandra’s proven leadership in media and publishing will elevate Crown & Caliber, delivering more distinctive stories and expert voices to engage our global audience and collector community.”

Cheney commented: “I’m honored to join Crown & Caliber as we advance its editorial vision. Watch collectors and enthusiasts know that craft lives in the details; that discerning audience sets our standard. Leading the publication, I look forward to deepening those connections and delivering smart, entertaining storytelling across watches, travel, and the broader world of style with one of the industry’s most accomplished and passionate teams.”

About European Watch Company

Founded more than 30 years ago, European Watch Company is a Boston-based luxury watch retailer known for its unrivaled inventory and white-glove service. With a legacy built on trust, expertise, and passion, EWC continues to set the standard for excellence in the global watch community.

For more information, visit www.europeanwatch.com

About Crown & Caliber

Crown & Caliber represents the intersection of horological expertise and luxury lifestyle storytelling. Our name embodies both the mechanical precision of watchmaking and the pursuit of excellence in all aspects of life. The "Crown" – that essential watch component used to wind, set, and adjust – symbolizes our hands-on approach to the world of fine goods and experiences, while also representing the authority and achievement we celebrate in our community. "Caliber" speaks to both the intricate movements that power timepieces and the high standard of character we seek to inspire and showcase.

We are a premium lifestyle publication where horological passion meets authentic storytelling, creating a community bound by appreciation for craftsmanship, adventure, and the moments that matter.

For more information, visit www.crownandcaliber.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20260210386871/en/

CONTACT: For more information:

Jane Anne Darken| PaulWilmotCommunications

[email protected]

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER COMMUNICATIONS OTHER RETAIL PUBLISHING MEDIA COMMUNICATIONS JEWELRY LUXURY RETAIL

SOURCE: Crown & Caliber

Copyright Business Wire 2026.

PUB: 02/10/2026 02:12 PM/DISC: 02/10/2026 02:12 PM

http://www.businesswire.com/news/home/20260210386871/en